Create Product Launch Success

5 steps to precondition the market and build launch success

A Bader Rutter e-book

Brands launch thousands of new products annually — and more than half of those launches fail. Protect your investment in the new product launch by carefully preconditioning the market and taking a longer view.

As a marketer, product launches are often a primary intiative for you and your team. Yet, the pressure of creating a successful launch means careful consideration of the market and its willingness to accept a new product is imperative.

In this e-book, learn five simple steps that help build product launch success and prime the market to crave your offering. It means taking the long view, but the step-by-step approach returns excellent, stress-reducing ROI.